Think Create Innovate Invent is a nonprofit registered in Maryland and working across Cameroon on education access, women and youth programmes, and community care.
They came to me with a mission and nothing to show for it. No brand, no site, no way for anyone to find them or give.
So the identity came first, then the site around it. Projects carry their own fundraising pages with a goal, a running total and a percentage, so a donor can see exactly what they are funding and how far it has got. There is a currency switcher, because the money comes from one continent and the work happens on another.
Around that: programme and impact pages, three named ways in for volunteers, partners and in-kind giving, and a contact form that routes to the right person instead of landing in a shared inbox.
I run their search work now, so the site brings people in rather than waiting to be found.
"We knew what our mission was, but we didn't have a real brand identity or a website to back it up. Lumigrid stepped in and built everything for us completely from scratch... Now that Lumigrid runs our SEO, we are actually getting organic traffic and new people finding our organization online."
